Unsubscribes are a double-edged sword. On one side, you have people unsubscribing which is never good for the ego. On the other side, your list is doing a bit of self-cleaning. But, you’ll always wonder if you could’ve saved some of those unsubscribers, won’t you? You probably could have, and that’s why we’re here. In ... Continue Reading →
Email popups are an incredibly useful asset for building your email list. If you’re not using them, you’re missing out on an easy and effective way to generate email leads and add subscribers. If you are using them, but aren’t seeing the results that you want, maybe it’s time to make some changes to your ... Continue Reading →
Does your company use email? Silly question, right? We should be asking if you even know anybody who DOESN’T use email. Now, there are those who will try to tell you that email marketing is dead. It isn’t. Email marketing has a median ROI of 122%. It consistently and overwhelmingly beats out other marketing formats ... Continue Reading →
There are few things more frustrating to an eCommerce business owner than an abandoned cart. The customer browsed, read reviews, looked at several pictures, and put something in their cart, only to leave? What gives? Unfortunately, this happens a lot. Accordinging to Baymard Institute an average of 69% of shoppers abandon their carts, leading to ... Continue Reading →
Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →
Are you confused about whether to use double opt-in vs. single opt-in for your email list? Email marketing is one of the best ways to engage with visitors and turn them into subscribers and customers. According to Smart Insights, every dollar you spend on email marketing brings you $40 in return. But before they can ... Continue Reading →
